BEIGEL BAKE
BEIGEL BAKE is a beigel shop in East London. It has a wide spread on social media. People buy its most classic salt beef beigel and post it on Instagram. I did a strategic analysis for the brand and designed posters and ins posts based on this.
The brand strategy comes from the findings of research: The owner of BEIGEL BAKE mentioned in an interview that there is also a beigel store next door ten meters away, and the two have been in a competitive relationship for many years.
I extended this discovery to design ideas. Its classic and traditional image collides with the trends in social media. The strong contrast brings more effective attraction. Tone of voice are Classic & Confident & Popular.
Visually, keep the original fonts and colors of the brand, reflecting the unified brand tone, and at the same time helping to deepen the customer's impression of the brand through visual touchpoints.
Slogan "We are the best" is reflected in the absolute self-confidence in the competitive relationship. #Beigel Bake is an effective response based on people's high attention to the brand on social media.
I extended this discovery to design ideas. Its classic and traditional image collides with the trends in social media. The strong contrast brings more effective attraction. Tone of voice are Classic & Confident & Popular.
Visually, keep the original fonts and colors of the brand, reflecting the unified brand tone, and at the same time helping to deepen the customer's impression of the brand through visual touchpoints.
Slogan "We are the best" is reflected in the absolute self-confidence in the competitive relationship. #Beigel Bake is an effective response based on people's high attention to the brand on social media.
